Why I do pro-bono work.
The Value of Giving Back Through Photography
As a Geelong-based photographer, I serve clients across Geelong, the Surf Coast, Bellarine Peninsula, and Melbourne. Alongside my paid work, I dedicate time to pro bono photography - an opportunity to collaborate with meaningful causes while giving back to the community.
Pro bono photography isn’t just about donating my time; it creates visibility for important causes, strengthens community connections, and helps organisations tell their stories through impactful imagery. While I often receive exposure on websites and social media in return, the real reward is knowing my work supports missions I deeply care about.
Why Pro Bono Photography Matters for Community Impact
One of my biggest passions is environmental and conservation advocacy, which is why I offer pro bono services to organisations focused on biodiversity and sustainability. In 2022, I worked with the Bellarine Catchment Network, and in 2024, I collaborated with Geelong Sustainability and the Torquay Life Saving Club to help amplify their impact through photography.
If you or your organisation are considering approaching a photographer for pro bono services, here are some key considerations to ensure a positive and mutually beneficial collaboration.
The Benefits of Offering Free Work to Nonprofits and Small Businesses
Providing photography services to nonprofits and small businesses allows them to access high-quality imagery they might not otherwise afford. Strong visuals enhance their marketing, fundraising efforts, and social media presence, ultimately helping them achieve their mission.
However, pro bono work should be approached thoughtfully. To ensure a fair and effective partnership:
Understand My Work and Specialties
Browse my portfolio and LinkedIn before reaching out. If a project aligns with my expertise and allows me to use some images for my own marketing, I’m more likely to consider it.
I Limit My Pro Bono Projects
Like any business, I have financial responsibilities. I typically take on two to three pro bono projects per year, ensuring I can dedicate my time to causes that truly align with my values.
Consider Fairness in Compensation
If everyone else on a project is being paid, consider offering payment to the photographer as well. Not compensating the photographer may reflect how much you actually value their work.
How Giving Back Can Strengthen Your Brand and Network
Supporting community initiatives through pro bono work helps build meaningful relationships. When businesses and nonprofits collaborate, they expand their reach and create lasting goodwill. Here’s how you can contribute to a positive experience:
Provide Clear Project Details
Outline the estimated hours required, number of images needed, preferred delivery methods, and turnaround expectations. This clarity prevents scope creep and ensures smooth communication.
Formalise the Agreement
Like paid work, pro bono projects require a contract detailing the scope, deliverables, and timeline. This protects both parties and acknowledges the value of the work.
Express Gratitude and Offer Recommendations
Beyond social media mentions, a Google or Facebook review, or a personal recommendation to your network, can make a real impact.
Balancing Pro Bono Work with Paid Photography Services
While giving back is important, it’s essential to maintain a balance between pro bono and paid work to sustain my business. I always ensure that:
Educating on the Value of Photography
When delivering images to pro bono clients, I provide an invoice reflecting the true cost of the work. This helps organisations understand the long-term value of professional photography.
If you’re interested in discussing a pro bono photography project, feel free to reach out via email or my booking form.
I’d love to hear about your initiative and explore how we can collaborate to create lasting impact.
