Why I do pro-bono work.
As a Geelong-based photographer, serving not only Geelong but also the stunning Surf Coast, Bellarine Peninsula, and Melbourne, I often receive inquiries about providing pro bono photography services. It's a wonderful opportunity to collaborate and support meaningful causes, and it's something I'm deeply passionate about.
Typically, when I'm asked to donate my time and photographic expertise, the rewards extend beyond the lens. I often receive exposure on the organization's website and social media platforms, and occasionally, a ticket to a noteworthy event.
One of my key passions is environmental and conservation advocacy, which is why I regularly offer pro bono services to organizations dedicated to biodiversity and conservation. In 2022, I had the privilege of working with the Bellarine Catchment Network, contributing my skills to help protect and enhance the environmental treasures of the Bellarine.
If you or your organisation is considering approaching photographers for pro bono services, I've compiled some valuable tips to ensure a mutually beneficial relationship.
1. Know What I Do:
Before reaching out for pro bono work, take a moment to explore my website and LinkedIn profile. If you're requesting my services, I may consider projects where I can use some of the images in my own marketing efforts.
2. I Limit My Pro Bono Projects:
Like everyone, I have financial responsibilities to meet. While I'd love to say yes to every request, pro bono work doesn't cover my expenses. I typically limit myself to two or three pro bono projects annually. This allows me to be selective in choosing projects that align with my values and dedication.
3. Consider the Reason for Pro Bono:
If most individuals involved in the project or organisation are compensated for their contributions, it's essential you consider compensating the photographer for their work as well.
If you aren’t planning on paying the photographer (and everyone else is definitely being paid) be aware this may reflect how much you actually value the work you are asking the photographer to do for you.
4. Provide Specific Directions:
To make the process more comfortable for everyone involved, provide comprehensive details. This includes the estimated number of hours required, the quantity and size of images, preferred delivery methods, and the expected turnaround time.
I retain copyright for all images, as I often utilise them in my promotional materials. This will be the case for the majority of photographers you approach.
5. Formalize the Agreement:
Just like paying clients, pro bono projects require a contract. This document outlines the project's scope, including shooting and editing time, and deliverables, to avoid scope creep and misunderstandings.
It also allows the value of the work to be known.
6. Offer Personal Recommendations:
While links and mentions on websites and social media are appreciated, a personal thank-you post or review on platforms like Google and Facebook can go a long way. Recommending me to your network is also incredibly valuable.
7. Educate the Value:
When delivering final photos to pro bono clients, I provide an invoice to help them understand the value of the work they've received. This demonstrates the long-term benefits of professional photography and visual storytelling.
If you're interested in discussing my pro bono services further, please don't hesitate to contact me via email or through the booking form. I'd love to hear about your project and how we can work together to make a positive impact.
